Sunday, 17 May 2015

The Live Shoot with ghd and Elle

When the first email about the live shoot popped up I could barely contain my excitement and reserved my ticket straight away as I've always wanted to peek behind the scenes of a photo shoot for a major fashion magazine. I've also been using my ghd hair straighteners since the mid noughties and nothing else tames my unruly hair quite like them so I was eager to see what new product they were launching.

Unfortunately, the event didn't quite live up to the hype. In the week leading up to the event I emailed the organiser twice asking if it was a drop in event or if you needed to be there by 11 to get in but I received no reply. I also tweeted and ghd were kind enough to get back to me and send me a link for further information about the event but sadly this didn't answer my question. Due to this lack of clarity I think the majority arrived by 11 just in case they wouldn't be allowed in after this time so the queue was rather large to say the least! I arrived at around 11.20 and started talking to three lovely  girls who I will keep in touch with and hopefully see again soon so at least I made some new friends whilst queuing! To their credit the organisers were apologetic and handed out free coconut water, popcorn and hairspray to those waiting in the queue. After 2 1/2 hours we finally got into the venue but could hardly see anything as it was so crowded. If you wanted to get your hair styled there were long queues and we were told that the nail slots had run out so I just tried to get the best photos that I could then left after only about 5 minutes as we weren't sure what else to do. The best shot I managed to get was from outside the venue just after we left which was of one of the models having her hair preened for photographs

Despite the event not quite living up to expectations the product itself; the ghd Platinum styling device which is designed to prevent hair slippage and give you the control to create a variety of styles is definitely on my wish list! If I can get my hair to look even close to the models' immaculate locks I'll be over the moon so I definitely plan to try it in the future


  1. It's a shame you felt that way, I arrived at 10 and luckily avoided the queue.

    1. I should've got there earlier! Just a shame it wasn't clear that it was a drop in event as I would've gone late afternoon instead